Marketing has long known how to exploit fads and how to develop trends.
Without big data, you are blind and deaf and in the middle of a freeway.
We have embarked upon the world’s largest and longest cocktail party, and every issue imaginable is up for grabs.
As a buying group, visionaries are easy to sell but very hard to please. This is because they are buying a dream – which, to some degree, will alwasy be a dream.
The biggest problem is typically overly ambitious expectations combined with undercapitalization.
To enter the maintsteam market is an act of aggression. The companies who have already established relationships with your target customer will resent your intrusion and do everything they can to shut you out.