A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.
Sustainability is here to stay or we may not be.
Corporate Social Responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it, but because it is good for our business.
With every decisions we make, the last question we ask is what does the consumer think of this.