Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.
Tribalism is the most powerful force in the world.
All the most powerful speeches ever made point to a better future.
Mission is at the heart of what you do as a team. Goals are merely steps to its achievement.
Give people a convincing reason and they will lay down their very lives.
The Six Faces of the FUTURE are: Fast, Urban, Tribal, Universal, Radical and Ethical.
The promise of every product and service is a better life. Profits are the prize for delivering on the promise.
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
When you have been close to death it makes you think about life.
Connect with all the passions people have -for themselves, their families, their communities and wider world – and they will follow you to the ends of the earth, buy your products and services with pride, and may even be willing to work for you for next to nothing.
You cannot have strong leadership without passion.
The phrase “work-life balance” tells us that people think that work is the opposite of life. We should be talking about life-life balance.
Strong ethics keep corporations healthy. Poor ethics make companies sick. Values are the immune system of every organisation.
The paradox of innovation is this: CEO’s often complain about lack of innovation, while workers often say leaders are hostile to new ideas.
I would rather work with five people who really believe in what they are doing rather than five hundred who can’t see the point.
Volunteering is a window into the passions of the soul.
You will learn more about the people you work with in three minutes by asking them what they do for nothing, than by working with them for three years in the same team.
Take hold of the future or the future will take hold of you – be futurewise.
Business strategy is the battleplan for a better future.
You can have the greatest strategy in the world but what is the point if no one cares?