I try to rediscover why that object exists at all, and why one should take the trouble to reconsider It. I don’t consider the technical or commercial parameters so much as the desire for a dream that humans have attempted to project onto an object.
No one is obliged to be a genius, but everyone is obliged to participate.
I am just a copier, an impostor. I wait, I read magazines. After a while my brain sends me a product.
Elegance and honesty are two mandatory parameters for any human production.
Design does not really interest me.
Future is about dematerialisation.
For me, luxury is intelligence and quality. I don’t see a lot of intelligence and quality in luxury when it’s used to make fast, big money.
Everything I do is a symbol. Everything, has a meaning.
Getting to the heart of things, is never easy.
The more materiality there is, the less humanity there is.
I am my brain’s publisher.
Design is a tool to help the tribe.
I like to open the doors to people’s brain.
Providing a real way to deal with the urgent needs of environmental issues that is accessible to everyone is the new fight for the democratization of design.
In perhaps 50 years, 60 years, we can finish completely this civilization, and offer to our children the possibility to invent a new story, a new poetry, a new romanticism.
Everywhere, I’m looking to reach elegance and intelligence.
I’m not a god, I’m not a genius, I’m not a monk, I make non-design for non-consumers. I don’t know if I do exist.
Despite its simple and humble design, Zik is certainly today one of our most successful products in terms of intuitive ergonomics.
For the organic food, the less it’s designed, the better it is.
My best office is my bed.