Today we as a culture are schizophrenic on such matters. We want to say it doesn’t make any difference what we look at or hear. This, no doubt, is because we want to be “free” to show anything and to see anything – no matter how evil and revolting. But businesses still pay millions of dollars to show us something for thirty seconds on television. They do that because they know that what we repeatedly see and hear affects what we do. Otherwise they would go out of business.