It was grounded in my belief at the time that a business is only as strong as its closest customer relationships, and that what those customers said about our business beyond our four walls would shape our future. I.
A great storyteller is keenly attuned to his audience; he knows when to slow down for maximum suspense and when to speed up for comic effect. He can sense when he’s losing people’s interest and can make adjustments to his tone or even to the story itself to recapture their attention.
When given the choice, people will always spend their time around people they like.
Social media has made it possible for consumers to interact with businesses in a way that is often similar to how they interact with their friends and family.
Use Twitter Search to act as your bionic ears.
It’s not the number of followers you have or “likes” you get, it’s the strength of your bond with your followers that indicates how much anyone cares about what you have to say. In this game, the one with the most real relationships wins.
Vagueness sucks. Lack of drive sucks. Half-assing things sucks. And so does the middle.
I’ve been spending a ton of hours on Instagram, Facebook, Pinterest, Snapchat, Meerkat, Periscope, LinkedIn, and many other platforms, and from this man’s point of view we are living in an unbelievably interesting time. I haven’t felt this sense of disruption since 2006–2007, when Facebook and Twitter started to eat away at Friendster and MySpace. The.
Everyone’s an ass until they’re a pioneer.
Because nobody else does it! But you can and you should. People love when you take an extra second out of your day to acknowledge them. It’s the equivalent of a nicely written thank-you note, except it takes less time to do and it doesn’t take two days to get to its destination.
What exactly are you going to be doing that’s going to be so time and labor intensive? You’ll be studying your topic, researching your platforms, drafting your blog posts, doing whatever it takes to become the foremost expert and personal brand in your field. But most of all, you will be creating a community.
Different platforms allow you to highlight different aspects of your brand identity, and each jab you make can tell a different part of your story.
Questions to Ask When Creating Facebook Micro-Content Is the text too long? Is it provocative, entertaining, or surprising? Is the photo striking and high-quality? Is the logo visible? Have we chosen the right format for the post? Is the call to action in the right place? Is this interesting in any way, to anyone? For real? Are we asking too much of the person consuming the content?
There is something else you could do as you reevaluate your social media creative: stop thinking about your content as content. Think about it, rather, as micro-content – tiny, unique nuggets of information, humor, commentary, or inspiration that you reimagine every day, even every hour, as you respond to today’s culture, conversations, and current events in real time in a platform’s native language and format. A.
The quality of a brand’s storytelling is directly proportional to the quality of its content. If it’s not good, no one will pay attention. What.
My kids’ generation may be the last generation that holds university to such high esteem.
If you’re not producing content, you don’t exist. It.
If you sell fax machines, and your market doesn’t believe in fax machines, don’t try to convince them to buy fax machines! Go find the people who have bought into the fax machine idea and sell to them.
The word-of-mouth power in one interested person has unbelievable reach.
But while it’s true that you can’t land a solid right hook if you don’t set up the punch with a series of good jabs, it’s also true that no fight has ever been won on jabs alone. Eventually, you have to take your shot.