I don’t know how you can justify leaving any engagement behind in the social Web of 2011.
We’re living in what I like to call the ‘Thank You Economy,’ because only the companies that can figure out how to mind their manners in a very old-fashioned way – and do it authentically – are going to have a prayer of competing.
I don’t want anybody to not recognize how appreciative I am of the volume of e-mails I get.
I have no interest in going to Egypt and seeing the pyramids. I’m just not that kind of dude.
I know I could be the host of ‘SportsCenter’ in two years if I changed my show today to sports.
I know if I stopped hosting ‘Wine Library TV,’ we’d probably lose 75 percent of our audience, but the remaining 25 percent is still a big number.
I want people to know their palate is a snowflake. We all like different things. Why should we all have the same taste in wines?
If there’s a problem, we at Wine Library never tell ourselves that once we handle this issue, we’ll never have to deal with the person again. We talk to every single person as though we’re going to wind up sitting next to that person at his or her mother’s house that night for dinner.
I’m just always looking forward. I spend very little time looking backward.
There is never a bad time to start a business – unless you want to start a mediocre one.
The truth is that finding happiness in what you do every day is so imperative.
It’s very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.
You have to understand your own personal DNA. Don’t do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.
Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It’s about building a global brand – not selling four more bottles of Pinot Grigio.
Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I’m saying it’s already been done because I lived it.
You can market your ass off, but if your product sucks, you’re dead.
You need to spend all of your time and energy on creating something that actually brings value to the people you’re asking for money!
Saying hello doesn’t have an ROI. It’s about building relationships.
What’s the ROI of your Mom?
Content is king, but marketing is queen, and runs the household.