Provide good content and you’ll earn the right to promote your product.
Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
It doesn’t matter whether the Dow is 5000 or 50,000. If you’re an entrepreneur, there is no bad time to start a company.
Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.
While we’re living, we need to get over ourselves and accept others if we want to enchant people.
There are two types of people on social media: people who want more followers, and liars.
Remember that nobodies are the new somebodies.
At the end of the day in business, it’s not about peer review and getting into a scientific journal. You either increase sales, or not.
Companies should always want to delight their customers.
Entitlement is the opposite of enchantment.
Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
When you give people too many choices it makes them hesitate and not buy stuff.
Accept diversity and don’t take any crap.
The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
The hard part is implementing the decision, not making it.
It’s easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate.
This is the beauty of social media: it helps you find people and then you can contact them fast and inexpensively.
The desire to change the world is a tremendous advantage as you travel down the difficult path ahead because focusing on a lofty goal is more energizing and attracts more talent than simply making a buck.
If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That’s the acid test.