Ideas are easy. Implementation is hard.
Simple and to the point is always the best way to get your point across.
You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
Arguably, in business books, I don’t think there’s much that has never been said before.
Patience is the art of concealing your impatience.
Greatness is won, not awarded.
If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
There was no “decision” per se to re-position myself. I simply decided that I wanted to write a book that would help people influence others.