Disorganizatio n is the enemy of good writing.
Someone once said that death is God’s way of telling you to slow down. I do enjoy what I do, and the secret of my success is the willingness to grind work out.
Think different in order to change the rules. By definition, if you don’t change the rules you aren’t a revolutionary, and if you don’t think different, you won’t change the rules.
An editor who is a mentor, advisor, and psychiatrist. Don’t kid yourself-a good editor will make your book better.
I don’t “need” the rush to be happy. I’d be perfectly happy without the attention and action.
A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming.
Original visions are often wrong. Companies have to morph as they learn what customers don’t want.
If you don’t toot your own horn, don’t complain that there’s no music.
Hockey is the only thing that I’m not good at that I love.
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
You know in a startup, you only need three people. You need someone who can make something. You need someone who can sell it. And you need someone to collect the money. That’s the only three roles in a startup. So which one are you?
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
If you make meaning, you’ll make money.
The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
If you just enchanted one person per day, you would make a big dent in the universe.
Revolutionary products don’t fail because they are shipped too early. They fail because they aren’t revised fast enough.
The Future belongs to those who can spread ideas.
The root of great companies is to make meaning versus to make money.
You’ll learn that the key to a great book is editing-grindin g, buffing, and polishing-not writing.