Just do what’s right for the customer, and you’ll be okay.
Let yourself be enchanted in small ways.
The hardest thing about getting started, is getting started.
For me writing is as close to being an engineer as possible.
The essence of evangelism is to passionately show people how you can make history together.
For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I’m a writer.
For startups, SM is now crucial: it has never been cheaper and easier to reach one’s customers. Entrepreneurs should thank God for Twitter, Facebook...
Every person has the ability to improve the life of someone else.
Sales fixes everything.
It’s hard to build community around mediocre and mundane writing.
Everyone is passionate about something. It’s your job to find out what it is.
Crowdsourcing is a great way to approach creation because in any given point there’s always somebody on the Internet who knows something better than you do.
Don’t ask people to do something you wouldn’t.
Take my word for it: More people will like you if you believe that people are good until proven bad.
If achieving success were easy, more people would do it.
Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
Don’t be discouraged by the size of your network – inspire one person and you are doing good.
The first 90 percent of a revolution is creating the product or service; the second 90 percent is evangelizing it. At the beginning of a revolution, you need evangelists, not sales, because leverage spreads news.
Eat like a bird, poop like an elephant.
Writing is one way to achieve enchantment.