Hockey is the only thing that I’m not good at that I love.
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
You know in a startup, you only need three people. You need someone who can make something. You need someone who can sell it. And you need someone to collect the money. That’s the only three roles in a startup. So which one are you?
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
If you make meaning, you’ll make money.
The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
If you just enchanted one person per day, you would make a big dent in the universe.
Revolutionary products don’t fail because they are shipped too early. They fail because they aren’t revised fast enough.
The Future belongs to those who can spread ideas.
The root of great companies is to make meaning versus to make money.
You’ll learn that the key to a great book is editing-grindin g, buffing, and polishing-not writing.
Evangelism is selling a dream.
Social media puts reciprocity on steroids because now you can reach more people in more ways to do more things for them faster and at lower expense. Positive word about your reciprocity can spread faster than ever.
You have to start with the basic premise that you need to know what your competition is doing.
At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I’m picking the former, although I would not mind both.
Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
Inoculate yourself from dangerous bozos.
The secret of evangelism is Guy’s golden touch – whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
Enchantment is the purest form of sales.
The most powerful sign is that your work no longer enchants you – it’s not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.