The first good reason to write a book is to add value to people’s lives.
The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless – most of the engineers who did ground-breaking work of the Macintosh design didn’t even graduate from college.
Jolt is for Windows programmers. It’s typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It’s WYSIWYP.
You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
If you’re in enough places at enough times, then some of them are bound to be the right ones.
When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.
I have four kids in a private school who have not yet entered college. Their tuition is what keeps me motivated. Life is simple sometimes.
And this is the beginning of the end.
My theory is that when you’re young, you should work eighty hours a week to create a product or service that changes the world.
Second, you need to spread the large amount of information knowledge that you’ve gained-pooping like an elephant. This means sharing information and discoveries with your fellow employees and occasionally even with your competitors.
Disorganizatio n is the enemy of good writing.
You need to earn the right to promote.
Someone once said that death is God’s way of telling you to slow down. I do enjoy what I do, and the secret of my success is the willingness to grind work out.
Think different in order to change the rules. By definition, if you don’t change the rules you aren’t a revolutionary, and if you don’t think different, you won’t change the rules.
An editor who is a mentor, advisor, and psychiatrist. Don’t kid yourself-a good editor will make your book better.
I don’t “need” the rush to be happy. I’d be perfectly happy without the attention and action.
A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming.
Original visions are often wrong. Companies have to morph as they learn what customers don’t want.
If you don’t toot your own horn, don’t complain that there’s no music.