We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.
But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
I can’t imagine a day without coffee. I can’t imagine!
Risk more than others think safe.
Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
Social and digital media is a bullet train, and that bullet train is not coming home.
A great business has to have a conscience. You have to know who you are and who you are not.
Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.
In times of adversity and change, we really discover who we are and what we’re made of.
In this ever-changing society, the most powerful and enduring brands are built from the heart.
The premium single-cup segment is the fastest-growing business within the global coffee industry.
Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...
Business leaders cannot be bystanders.
The issue of managing through a crisis is you have to be decisive even if you don’t have perfect information.
Success is not an entitlement. It has to be earned.
I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.