Anything you can imagine probably is doable, you just have to imagine it and work on it.
You don’t need to have a 100-person company to develop that idea.
Don’t be evil- apparently people like it better than “Be good”.
If we are not trusted, we have no business.
We don’t have as many managers as we should, but we would rather have too few than too many.
The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long ways from that.
Especially in technology, we need revolutionary change, not incremental change.
I have always believed that technology should do the hard work – discovery, organization, communication – so users can do what makes them happiest: living and loving, not messing with annoying computers! That means making our products work together seamlessly.
For me, privacy and security are really important. We think about it in terms of both: You can’t have privacy without security.
You’re probably on the right track if you feel like a sidewalk worm during a rainstorm.
I feel like my job as CEO is always to be pushing people ahead.
If you look at the people who have high impact, they have pretty general knowledge. They don’t have a really narrowly focused education.
The “Be good” concept also comes up when we design our products. We want them to have positive social effects.
There are basically no companies that have good slow decisions. There are only companies that have good fast decisions.
You need to get one thing done well, or else you don’t have permission to do anything else.
We understand the need to balance our short- and longer-term needs because our revenue is the engine that funds all our innovation. But over time, our emerging high-usage products will likely generate significant new revenue streams for Google as well as for our partners, just as search does today.
Almost everyone who has had an idea that’s somewhat revolutionary or wildly successful was first told they’re insane.
We believe strongly that in the long term, we will be better served – as shareholders and in all other ways – by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.
My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they’re having a meaningful impact and are contributing to the good of society. As a world, we’re doing a better job of that. My goal is for Google to lead, not follow that.
One of our big goals in search is to make search that really understands exactly what you want, understands everything in the world. As computer scientists, we call that artificial intelligence.