Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.
All the new media are art forms which have the power of imposing, like poetry, their own assumptions.
The new media are not ways of relating to us the ‘real’ world; they are the real world and they reshape what remains of the old world at will.
The artist must ever play and experiment with new means of arranging experience, even though the majority of his audience may prefer to remain fixed in their old perceptual attitudes.
What we call art would seem to be specialist artifacts for enhancing human perception.
Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
It is possible to deal with the entire environment as a work of art.
Education is civil defence against media fallout.
I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one’s psyche in order to anticipate the next blow from our own extended faculties...
The artist is a person who is expert in the training of perception.
Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion...
I do not explain, I explore.
Of the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar.
Language as the technology of human extension, whose powers of division and separation we know so well, may have been the “Tower of Babel” by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr.
The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
The products of modern science are not in themselves good or bad; it is the way they are used that determines their value.
Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
Faced with information overload, we have no alternative but pattern-recognition.