The new electronic independence re-creates the world in the image of a global village.
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Affluence creates poverty.
Canada is the only country in the world that knows how to live without an identity.
Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
Our Age of Anxiety is, in great part, the result of trying to do today’s job with yesterday’s tools and yesterday’s concepts.
The medium is the message.
The scientist rigorously defends his right to be ignorant of almost everything except his specialty.
All media are extensions of some human faculty- psychic or physical.
We don’t know who discovered water, but we know it wasn’t the fish.
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.
Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
Where the whole man is involved there is no work. Work begins with the division of labor.
When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.
Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.
The mark of our time is its revulsion against imposed patterns.