We take the hamburger business more seriously than anyone else.
If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
Adversity can strengthen you if you have the will to grind it out.
None of Us is as Good as All of Us.
No one of us is more important than the rest of us.
I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
It is no achievement to walk a tightrope laid flat on the floor.
The definition of salesmanship is the gentle art of letting the customer have it your way.
The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
We provide food that customers love, day after day after day. People just want more of it.
If you’ve got time to lean, you’ve got time to clean.
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
I was an overnight success all right, but 30 years is a long, long night.
In business for yourself, but not by yourself.
Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
The french fry is my canvas.
Luck is a dividend of sweat.
In my experience, good executives don’t make mistakes.
We have an obligation to give something back to the community that gives so much to us.