The quality of a leader is reflected in the standards they set for themselves.
The more I help others to succeed, the more I succeed.
You’re only as good as the people you hire.
Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
I didn’t know what we would be selling in the year 2000 but whatever it was we would be selling the most of it.
Are you green and growing or ripe and rotting?
If you’re not a risk taker, you should get the hell out of business.
The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald’s the biggest and the best. They were content with what they had; they didn’t want to be bothered with more risks and more demands.
You must perfect every fundamental of your business if you expect it to perform well.
We take the hamburger business more seriously than anyone else.
If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
Adversity can strengthen you if you have the will to grind it out.
None of Us is as Good as All of Us.
No one of us is more important than the rest of us.
I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
It is no achievement to walk a tightrope laid flat on the floor.
The definition of salesmanship is the gentle art of letting the customer have it your way.
We provide food that customers love, day after day after day. People just want more of it.