The great thing is the start – to see an opportunity for service, and to start doing it, even though in the beginning you serve but a single customer – and him for nothing.
See things as you would have them be, instead of as they are.
All of us have bad luck and good luck. The man who persists through the bad luck – who keeps right on going – is the man who is there when the good luck comes – and is ready to receive it.
Think of things not as they are, but as they might be. Don’t merely dream- but create.
Study your reader first – your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.
We can do only what we think we can do. We can be only what we think we can be. We can have only what we think we can have. What we do, what we are, what we have, all depend upon what we think.
Make every thought, every fact, that comes into your mind pay you a profit. Make it work and produce for you. Think of things not as they are but as they might be. Don’t merely dream – – but create!
Begin to free yourself at once by doing all that is possible with the means you have, and as you proceed in this spirit the way will open for you to do more.
Desire is proof of the availability...
You cannot hold on to anything good. You must be continually giving – and getting. You cannot hold on to your seed. You must sow it – and reap anew. You cannot hold on to riches. You must use them and get other riches in return.
It is your work to clear away the mass of encumbering material of thoughts, so that you may bring into plain view the precious thing at the center of the mass.
Sooner or later comes a crisis in our affairs, and how we meet it determines our future happiness and success. Since the beginning of time, every form of life has been called upon to meet such crisis.
Supply always comes on the heels of demand.
All through nature, you will find the same law. First the need, then the means.
You can do anything you think you can. This knowledge is literally the gift of the gods, for through it you can solve every human problem. It should make of you an incurable optimist. It is the open door.
If you see yourself as prosperous, you will be. If you see yourself as continually hard up, that is exactly what you will be.
Your real self – the I am I – is master of this land, the ruler of this empire. You rightfully have power and dominion over it, all its inhabitants, and all contained in its realm.
One might as well try to ride two horses moving in different directions, as to try to maintain in equal force two opposing or contradictory sets of desires.
It is only when you despair of all ordinary means, it is only when you convince it that it must help you or you perish, that the seed of life in you bestirs itself to provide a new resource.
It sometimes seems that we have only to love a thing greatly to get it.