Waiting isn’t easy, which is precisely why it is so effective when engaging with other people.
The reason Steve Herrell’s shop did so well is that it was famous for having a line! People brought folks from out of town to have the experience.
Instead of being scientists, the best marketers are artists.
Linchpins are the essential building blocks of tomorrow’s high-value organizations. They don’t bring capital or expensive machinery, nor do they blindly follow instructions and merely contribute labor. Linchpins are indispensable, the driving force of our future.
Wouldn’t it be great to be gifted? In fact... It turns out that choices lead to habits. Habits become talents. Talents are labeled gifts. You’re not born this way, you get this way.
Ten times as much polishing is definitely not ten times as good. Whether you’re polishing a piece of furniture or an idea, the benefits diminish quickly. The polishing turns into stalling.
Fear of criticism is a powerful deterrent because the criticism doesn’t actually have to occur for the fear to set in. Watch a few people get criticized for being innovate, and it’s pretty easy to convince yourself that the very same thing will happen to you if you’re not careful.
Permission Marketing is just like dating. It turns strangers into friends and friends into lifetime customers. Many of the rules of dating apply, and so do many of the benefits.
It’s more about a five- or ten- or fifteen-year process where you start finding your voice, and finally you begin to realize that the safest thing you can do feels risky and the riskiest thing you can do is play it safe.
What we’re seeing is that fundamentalism really has nothing to do with religion and everything to do with an outlook, regardless what your religion is.
Leadership almost always involves thinking and acting like the underdog. That’s because leaders work to change things, and the people who are winning rarely do.
The alternative to tourism The linchpin, the engaged one, the graceful actor in an unfolding play – these people don’t seek to only inspect. They’re not traveling in order to tick a checkbox. Instead, they open themselves to the world they bought a ticket to, knowing full well that they will be changed.
You don’t have to like change to take advantage of it.
The driving force that gets people to pay a specialist is that their disease is unpredictable or hard to diagnose. The reason we’re here is to solve the hard problems.
Believe it or not, quitting is often a great strategy, a smart way to manage your life and your career. Sometimes, though, quitting is exactly the wrong thing to do.
There are two ways to grow: by stealing from the competition or by growing the market. The first path is slow and painful and difficult. The second path is where the magic of fast growth kicks in.
Permission Marketing Is Anticipated, Personal, Relevant.
You really can’t try to do everything, especially if you intend to be the best in the world.
Think for a second about the people you know who are engaged, satisfied, eager to get to work. Most of them, I’ll bet, make change.
This book is about love and art and change and fear. It’s about overcoming a multigenerational conspiracy designed to sap your creativity and restlessness. It’s about leading and making.