The first thing a leader can focus on is the act of tightening the tribe. It’s tempting to make the tribe bigger, to get more members, to spread the word. This pales, however, when juxtaposed with the effects of a tighter tribe. A tribe that communicates more quickly, with alacrity and emotion, is a tribe that thrives.
The challenge is to ask a two-part question: What next? What now? Asking is the hard part.
The problem is that most schools don’t like great teachers. They’re organized to stamp them out, bore them, bureaucratize them, and make them average.
The analysis, based on past events, certainly seems sound. But following your instincts is the only way you’re going to do something unsound.
Your story is a symphony, not a note.
Marketers make change happen: for the smallest viable market, and by delivering anticipated, personal, and relevant messages that people actually want to get.
A movement is thrilling. It’s the work of many people, all connected, all seeking something better.
A fundamentalist is a person who considers whether a fact is acceptable to his religion before he explores it.
No, the reason that most of them didn’t have a chance is that somewhere along the way they quit. They didn’t quit high school or college or law school. Instead, they quit in their quest to be the best in the world because the cost just seemed too high.
Marketing is the generous act of helping someone solve a problem. Their problem.
The new American Dream, though, the one that markets around the world are embracing as fast as they can, is this: Be remarkable Be generous Create art Make judgment calls Connect people and ideas.
Your tactics can make a difference, but your strategy – your commitment to a way of being and a story to be told and a promise to be made – can change everything.
Every time you find yourself following the manual instead of writing the manual, you’re avoiding the anguish and giving in to the resistance.
If you’re trying to succeed in a job or a relationship or at a task, you’re either moving forward, falling behind, or standing still. There are only three choices. To.
Organizing around the average, then, is too expensive. Organizing around average means that the organization has exchanged the high productivity of exceptional performance for the ease and security of an endless parade of average performers. The.
The problem with meeting expectations is that it’s not remarkable.
The way we make things better is by caring enough about those we serve to imagine the story that they need to hear.
Where did your art go while you were tweeting?
Permission Marketing is the tool that unlocks the power of the Internet.
Those who fear risk also begin to fear movement of any kind.