The new American Dream, though, the one that markets around the world are embracing as fast as they can, is this: Be remarkable Be generous Create art Make judgment calls Connect people and ideas.
Your tactics can make a difference, but your strategy – your commitment to a way of being and a story to be told and a promise to be made – can change everything.
If you’re trying to succeed in a job or a relationship or at a task, you’re either moving forward, falling behind, or standing still. There are only three choices. To.
Organizing around the average, then, is too expensive. Organizing around average means that the organization has exchanged the high productivity of exceptional performance for the ease and security of an endless parade of average performers. The.
The problem with meeting expectations is that it’s not remarkable.
The way we make things better is by caring enough about those we serve to imagine the story that they need to hear.
Where did your art go while you were tweeting?
Permission Marketing is the tool that unlocks the power of the Internet.
Those who fear risk also begin to fear movement of any kind.
Marketing guru Jay Levinson figures you have to run an ad twenty-seven times against one individual before it has its desired impact. Why? Because only one out of nine ads is seen, and you’ve got to see it at least three times before it sinks in.
Interruption Marketing was easy. Build a few ads, run them everywhere. Interruption Marketing was scalable. If you need more sales, buy more ads. Interruption Marketing was predictable. With experience, a mass marketer could tell how many dollars in revenue one more dollar in ad spending would generate. Interruption Marketing fit the command and control bias of big companies. It was totally controlled by the advertiser, with no weird side effects.
Permission Marketing represents a huge threat as well as a huge opportunity.
In other words, they believe it’s wiser to focus more on increasing sales to a smaller percentage of your existing customers than to find new ones.
Emotional labor is what you get paid to do, and one of the most difficult types of emotional labor is staring into the abyss of choice and picking a path. Your.
Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.
Bloggers around the world are discovering that it’s cheaper and faster and more effective to build their own media channels than it is to waste time arguing with the old ones.
Fact is, the first 100 years of our country’s history were about who could build the biggest, most efficient farm. And the second century focused on the race to build factories. Welcome to the third century, folks. The third century is about ideas.
As a result, the rewards for being first are enormous. It’s not a linear scale. It’s not a matter of getting a little more after giving a little more. It’s a curve, and a steep one.
The act of trying to guarantee the success of an innovation is almost certain to make it less likely that it will succeed.
By being customer-focused instead of retail-focused, or factory-focused, a manufacturer or merchant can widely increase its offerings, thus increasing share of wallet.