British anthropologist Robin Dunbar theorized that a typical person can’t easily have more than 150 people in his tribe. After 150 friends and fellow citizens, we can’t keep track. It’s too complicated.
Want to watch a movie? Netflix is a better librarian, with a better library, than any library in the country. The Netflix librarian knows about every movie, knows what you’ve seen and what you’re likely to want to see. If the goal is to connect viewers with movies, Netflix wins.
Passion isn’t project-specific. It’s people-specific. Some people are hooked on passion, deriving their sense of self from the act of being passionate.
Strangers Friends Customers Loyal Customers Former Customers.
The epic battle of our generation is between the status quo of mass and the never-ceasing tide of weird.
The problem doesn’t lie with the great teachers. Great teachers strive to create linchpins. The problem lies with the system that punishes artists and rewards bureaucrats instead. Here.
The second reason there are such tremendous benefits to being number one is a little more subtle. Being at the top matters because there’s room at the top for only a few.
At that moment, a suite of marketing messages must begin to be applied. The goal is to teach, cajole, and encourage this stranger to become a friend. And once she becomes a friend, to apply enough focused marketing to create a customer.
I don’t remember writing most of these posts.
You can create dozens or even hundreds of paths for an individual to follow from the first contact until the highest level of permission is granted.
Everything happens for a reason, doesn’t it? Even if you don’t consciously agree with that statement, your brain sure does.
To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment. – Ralph Waldo Emerson.
Here’s another way to describe the two axes: One asks, Can you see it? The other wonders, Do you care?
The entrepreneur is comfortable raising money, hiring and firing, renting more office space than she needs right now. The entrepreneur must dream big and persuade others to share her dream. The freelancer, on the other hand, can focus on craft. She can most easily build her business by doing great work, consistently.
These are all commodity-focused issues. The old conceit of a retailer was that if you offered the right products at a fair price in a convenient location, you’d do fine if you watched your expenses. Today, the issues are totally different.
It’s hard for me to imagine how a $50 million marketing campaign is ever appropriate for any business to launch an ideavirus. If you need to interrupt that many people, you’re doing something wrong.
Winners understand that taking that pain now prevents a lot more pain later.
Michael Jordan wasn’t the first basketball hero by any means, but our desire to have a hero, as sparked by earlier stars like Wilt Chamberlain and Larry Bird, made it easier for Michael to walk in and fill a role that had to be filled by someone.
Depth of knowledge combined with good judgment is worth a lot. Depth.
The abundance mindset makes it easier to be graceful.