Design is not just what it looks like and feels like. Design is how it works.
Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
Packaging can be theater, it can create a story.
If you define the problem correctly, you almost have the solution.
Being the richest man in the cemetery doesn’t matter to me.
Apple has some tremendous assets, but I believe without some attention, the company could, could, could – I’m searching for the right word – could, could die.
People say sometimes, “You work in the fastest-moving industry in the world.” I don’t feel that way. I think I work in one of the slowest. It seems to take forever to get anything done.
Stealing music is not right, and I can understand people being very upset about their intellectual property being stolen.
The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
If you tell people they can’t burn CDs of their music, as almost every current legal music service has done, or they can only burn one CD with a track or pay per track per burn extra, nobody is going to go for it.
Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works – and take responsibility for it.
There will always be music on the Internet that people can steal. What’s new is not theft. What’s new is a distribution channel for stolen property called the Internet. So there will always be illegal music on the Internet.
One of the failures of technology companies is that they build technologies thinking everything else will work out.
The technology companies don’t understand creative things at all. Silicon Valley’s view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
One of my beliefs very strongly is that any democracy depends on a free, healthy press.
Ad campaigns are necessary for competition. But good PR educates people; that’s all it is.
The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades before they ever would have in the old paradigm.
Music companies are not technology companies any more than technology companies are music companies. They’re really different from each other.
The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.
The iPod is not a new category. Music is not new. It’s not a speculative market. It’s a very, very large market. It’s been around for thousands of years and will be around as long as humans exist.