Your customers dream of a happier and better life. Don’t move products. Instead, enrich lives.
This was a very typical time. I was single. All you needed was a cup of tea, a light, and your stereo, you know, and that’s what I had.
To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that’s how I think.
The broader one’s understanding of the human experience, the better design we will produce.
I am saddened, not by Microsoft’s success – I have no problem with their success. They’ve earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
Unfortunately, people are not rebelling against Microsoft. They don’t know any better.
You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
You’ve got to have a problem that you want to solve; a wrong that you want to right.
I’m not dismissing the value of higher education; I’m simply saying it comes at the expense of experience.
All we are is our ideas, or people. That’s what keeps us going to work in the morning, to hang around these great bright people. I’ve always thought that recruiting is the heart and soul of what we do.
Bill Gates’d be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
Click. Boom. Amazing!
If I were running Apple, I would milk the Macintosh for all it’s worth – and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
Expose yourself to the best things humans have done and then try to bring those things into what you are doing.
It’s like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there’s some fundamental technology shift, it’s just over.
Making an enduring company was both harder and more important than making a great product.
It’s not about money. It’s about the people you have, how you’re led, and how much you get it.
I don’t really care about being right, I just care about success. I don’t mind being wrong, and I’ll admit that I’m wrong a lot. It doesn’t really matter to me too much. What matters to me is that we do the right thing.
The best way to create value in the 21st century is to connect Creativity with Technology.
The problem is I’m older now, I’m 40 years old, and this stuff doesn’t change the world. It really doesn’t.