If you spend too much time worrying about how other people perceive you, you’ll never break the rules.
If we hadn’t put a man on the moon, there wouldn’t be a Silicon Valley today.
You can’t be No. 1 unless you think like No. 1. You have to appear like No. 1.
There are just moments when all the stars are aligned for breakthrough products.
Apple is so focused on its vision that it does things in a very careful, deliberate way.
The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment.
Health care missed the PC and Internet revolutions, but it can’t afford to miss the cloud and mobile revolution.
Marketing is really theater. It’s like staging a performance.
Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
Healthcare has been the last major industry that hasn’t been touched by technology in terms of productivity and consumer adoption in the way so many other industries have.
The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.
Great marketing cannot sell a pedestrian product very well.
Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.
Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.
Everything at Apple can be best understood through the lens of designing. Whether it’s designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
Implementers aren’t considered bozos anymore.
I have found that I always learn more from my mistakes than from my successes. If you aren’t making some mistakes, you aren’t taking enough chances.
Innovation, I believe, is the only way that America will regain the initiative in a global dynamic economy.
No great marketing decisions have ever been made on qualitative data.
The news of my pregnancy spread like a forest fire in summer.