If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.
Activate your fans, don’t just collect them like baseball cards.
Social media is an ingredient, not an entree.
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
You must fight social media fire with social media water.
The goal is not to be good at social media, the goal is to be good at business because of social media.