95% of millennials say their friends are the most credible source of product information.
Content pays an ongoing information annuity that other forms of marketing simply do not.
Worry more about being social, and worry less about doing social media.
The difference between Selling and Helping is just two letters.
If you help someone, you may create a customer for life.
Stop creating reports, and start creating understanding.
The future of marketing isn’t big data, it’s big understanding.
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
True influence drives action, not just awareness.
People check their phone an average of 110x a day.
If your competitors start copying you then you are doing something right!
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made every day that eventually add up to a major shift.
Everything ultimately comes down to trust.
The entirety of the world’s knowledge is in your pants right now.
If you create Youtility, your customers will keep you close.
Social media is about people, not logos.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
Everyone says social media is a unicorn, but maybe it’s just a horse?
The goal of social media is to turn customers into a volunteer marketing army.