The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
You must fight social media fire with social media water.
The goal is not to be good at social media, the goal is to be good at business because of social media.
Social media is the ultimate canary in the coal mine.
Focus On How To Be Social, Not On How To Do Social.
Content is the emotional and informational bridge between commerce and consumer.
A lot of companies are still using social as the world’s shortest press release.
Give away everything you know, one bite at a time.
All companies would be better off if they stopped trying to be amazing and just focused on being useful.
Social media doesn’t create negativity, it uncovers it.
Facebook Fan Pages are email newsletters with smaller pictures.
You must market your marketing.
You have to understand not just what your customers need, but how and where they prefer to access information.
Content that helps is superior to content that sells.
True advocacy is born from culture, not technology or marketing.
Text is the gateway drug to real time marketing.
Content is fire and social media is gasoline.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.