What’s dangerous is not to evolve.
What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.
Everything you are comes from your choices.
In Seattle you haven’t had enough coffee until you can thread a sewing machine while it’s running.
When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.
We are at the 1908 Hurley washing machine stage with the Internet.
My grandfather taught me that it is harder to be kind than it is to be clever.
Word of mouth is very powerful.
Go to bed early and wake up early. The morning hours are good.
The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That’s approaching evil.
You know, if you make a customer unhappy they won’t tell five friends, they’ll tell 5,000 friends. So we are at a point now where we have all of the things we need to build an important and lasting company, and if we don’t, it will be shame on us.
E-mail has some magical ability to turn off the politeness gene in a human being.
Your brand is formed primarily, not by what your company says about itself, but what the company does.
Your brand is what people say about you when you’re not in the room.
If you want to be inventive, you have to be willing to fail.
We are stubborn on vision. We are flexible on details.
I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn’t survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.
You don’t choose your passions; your passions choose you.
Invention requires a long-term willingness to be misunderstood.
We are our choices. Build yourself a great story.