Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.
What helps people, helps business.
We want consumers to say, ‘That’s a hell of a product’ instead of, ‘That’s a hell of an ad.’
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’
Don’t tell me how good you make it; tell me how good it makes me when I use it.
Fun without sell gets nowhere but sell without fun tends to become obnoxious.
Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency.
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
A good ad which is not run never produces sales.
A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.