The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have the solution. It’s really more about logic than imagination.
I like it to be visually powerful, intellectually elegant, and above all, timeless.
There is no design without discipline. There is no discipline without intelligence.
You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory – the appearance is fashion, the appearance is trendiness – but the essence is timeless.
Design is not art. Design is utilitarian, art is not.
A grid is like underwear, you wear it but it’s not to be exposed.
Graphic Design is the communication of information in an appropriate visual manner.
Styles come and go. Good design is a language, not a style.
If you can design one thing, you can design everything.
If you do it right, it will last forever.
It’s the space you put between the notes that make the music.
A designer without a sense of history is worth nothing.
You do design because you feel it inside; you have a moral issue to spread quality in our environment.
I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.
The first thing you need to make clear to a client is that you aren’t there to answer his wants but to answer his needs.
Good design is ubiquitous and forever.
Don’t be governed by the grid, govern the grid. A grid is like a lion cage – if the trainer stays too long it gets eaten up. You have to know when to leave the cage – you have to know when to leave the grid.
The life of a designer is a life of fight: fight against the ugliness.