Ideas aren’t a sideshow that make our factory a little more valuable. Our factory is a sideshow that makes our ideas a little more valuable!
The market and the consumer and idea trump the system.
Your best customers are worth far more than your average customers.
Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
Instead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.
The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.
Competent people are the most resistant to change.
Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message.
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
If you’re a marketer who doesn’t know how to invent, design, influence, adapt, and ultimately discard products, then you’re no longer a marketer. You’re deadwood.
Why do we value leadership, connection and grace? Because it’s scarce, and that scacity creates value.
What if getting bigger isn’t the point? What if you merely got better?
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
If you can’t sell to 1 in 1000, why market to a million?
Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.
When your art fails, make better art.
Low price is a great way to sell a commodity. That’s not marketing though, that’s efficiency.
I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn’t increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
The best experiences and the biggest ideas don’t fit into a category. They change it.