Caring, it turns out, is a competitive advantage, and one that takes effort, not money.
Persistence isn’t using the same tactics over and over. Persistence is having the same goal over and over.
All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.
If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
In a digital world, the gift I give you almost always benefits me more than it costs.
A dialogue leads to connection, which leads to trust which leads to engagement.
Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
Just because the tide is out, doesn’t mean there is less water in the ocean.
You can be right or you can have empathy. You can’t do both.
Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.
I believe that uncertainty is really my spirit’s way of whispering, I’m in flux. I can’t decide for you. Something is off-balance here.
Kickstarter isn’t a profit center, it’s an organizer and an instigator.
I made a decision to write for my readers, not to try to find more readers for my writing.
How do I dance with the fear? Fear is not the enemy. Paralysis is the enemy.
You succeed because you’ve chosen to be confident. It’s not really useful to require yourself to be successful before you’re able to become confident.
Real content marketing isn’t repurposed advertising, it is making something worth talking about.
The organizations of the future are filled with smart, fast, flexible people on a mission.
Marketing management is now tribal leadership.
The best marketing strategy is to destroy your industry before your competition does.
The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.