In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
It’s not an accident that successful people read more books.
Practice works because practice gives us a chance to relax enough to make smart choices.
A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there’s the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
In nearly every case, trying to lead everyone results in leading no one in particular.
Initiating is really and truly difficult, and that’s what leaders do. They see something others are ignoring and they jump on it.
Great leaders don’t try to please everyone. Great leaders don’t water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.
Products that are remarkable get talked about.
Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.
Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
Care. Care more than you need to, more often than expected, more completely than the other guy.
Treat different people differently. Anything else is a compromise.
It’s more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.
If you measure it, it will improve.
Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
What you do for a living is not be creative, what you do for a living is ship.
Marketing is no longer about the stuff that you male, but about the stories you tell.