Fitting in is a short-term strategy, standing out pays off in the long run.
It’s much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
One way to think about running a successful business is to figure out what the least you can do is, and do that.
The application process changes the list of who applies. Your applicants reflect your methods.
The ONLY thing leaders have in common is the shared decision to lead.
The job is not your work; what you do with your heart and soul is the work.
Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
The problem with holding a grudge is that your hands are then too full to hold onto anything else. It might be the competition or a technology or the lousy things that someone did a decade ago. None of it is going to get better as a result of revisiting the grudge.
In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
It’s not an accident that successful people read more books.
Practice works because practice gives us a chance to relax enough to make smart choices.
A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there’s the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
In nearly every case, trying to lead everyone results in leading no one in particular.
Initiating is really and truly difficult, and that’s what leaders do. They see something others are ignoring and they jump on it.
Great leaders don’t try to please everyone. Great leaders don’t water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.
Products that are remarkable get talked about.
Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.
Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.