Copy, not from your industry, from others. You have to go where there is no competition.
The one path that never works is the most common one: doing nothing at all.
We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you’ve already figured out, demands initiative.
There’s no correlation between how good your idea is and how likely your organization will be to embrace it.
No organization ever created an innovation. People innovate, not companies.
This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
Our cultural instinct is to wait to get pickedNo one is going to pick you. Pick yourself.
It takes confidence and guts to intentionally create tension.
The goal, then, isn’t to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
Quit or be exceptional. Average is for losers.
Action or inaction are both forms of leadership and standard setting.
Leading is a skill, not a gift. You’re not born with it, you learn how.
We don’t need to be taught to make art, but sometimes we need permission to do so. Following instructions is overrated.
The innovator creates a business where they are making money, even when they sleep.
Surprise and delight and connection are remarkable.
Playing the game is a form of winning the game. In those competitions, we win by being resilient.
When we think about what might go wrong, we’re more likely to design something that goes right.
I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
We don’t need more stuff, we need more humanity.