Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can’t see it but it’s happening, daily.
One key to learning and success is the willingness to try something new, and feel momentarily incompetent.
Evolution is the most popular way we have for dealing with change.
If you’re working with a spreadsheet or a thread of correspondence or a set of data, I’m not sure you’re doing your best work if you’re doing it on an iPhone.
Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.
My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
Great work is the result of seeking out tension, not avoiding it.
Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.
Do the emotional labor of working on things that others fear.
Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don’t like change.
What we most need in our lives, though, is something worth doing, worth it because we care.
Discomfort brings engagement and change. Discomfort means you’re doing something that others were unlikely to do, because they’re hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
When you set down the path to create art, whatever sort of art it is, understand that the path is neither short not easy. That means you must determine if the route is worth the effort. If it’s not, dream bigger.
If you can embrace the idea that your success and happiness are tied up in defeating the fear that’s holding you back, you’re 90 percent of the way to where you need to go, because no, we’re not kids, and no, this is not a bike.
Authenticy in marketing is telling a story people want to hear.
If it’s work, we try to figure out how to do less, If it’s art, we try to figure out how to do more.
Art is the act of navigating without a map.
Ideas don’t get smaller when they’re shared, they get bigger.