You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
If you could do tomorrow over again, would you?
One way to sell a consumer something in the future is simply to get his or her permission in advance.
You can’t lose. Go, go, go!
The only purpose of customer service is to change feelings.
If you work in an urgent-only culture, the only solution is to make the right things urgent.
Positive thinking is hard. Worth it, though.
I don’t like offending people, and it’s easy to offend people when you don’t know as much as they do. This group knows more about what it takes to lead in this way than I ever will. My goal is to push people, but I need to do it from a place of respect.
Don’t scale because you think there’s a pot of gold over that rainbow. Scale because you’re ready and eager to do heroic work, every day, forever.
I’m not a psychopath-I’m wearing a tie!
There’s no map for being an artist.
Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
It’s time to stop complying with the system and draw your own map. Stop settling for what’s good enough and start creating art that matters.
We need to care enough to connect, to put ourselves at emotional risk and play one note worth hearing.
Mass attention is almost unattainable and it’s not clear that you want it.
Increasingly, there are only two kinds of companies: brave and dead.
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
If you don’t get it built, the work doesn’t matter.
Just about anything worth doing is worth doing better.
In general, organizations are afraid to fire customers, no matter how unreasonable. This is a mistake. It’s good for you.