It might be bold to put your work into the world unadorned, but it’s probably ineffective.
We do not need to teach students to embrace the status quo.
Faced with the opportunity to become the category of one, we almost always hesitate, almost always compromise, almost always dumb it down to play it a little bit safer.
Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.
If you don’t know how it works, find out. If you’re not sure if it will work, try it. If it doesn’t make sense, play with it until it does. If it’s not broken, break it. If it might not be true, find out.
Think big. Start small.
You don’t become indispensable merely because you are different. But the only way to become indispensable is to be different. That’s because if you’re the same, so are plenty of other people.
The job is not the work.
The world is begging for you to lead.
Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?
Data is not useful until it becomes information.
I think “creativity” is better described as failing repeatedly until you get something right.
What evidence would you need to see to change your mind about this?
Solving problems – actually solving them, not just claiming you do – solving perceived, urgent problems, is a surefire way to get the world to beat a path to your door.
Earn trust, earn trust, earn trust. Then you can worry about the rest.
If the game is designed for you to lose, don’t play that game. Play a different one.
Are you doing work worth doing, or are you just doing your job?
My best advice: win little battles. Get in the habit of winning, of shipping, of having customers that can’t live without you. Once you’ve demonstrated you know how to do the art, then go after the windmills.
Anything worth achieving in life has a dip.