By definition, remarkable things get remarked upon.
Connect, create meaning, make a difference, matter, be missed.
There’s no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.
That’s why there’s lots and lots and lots of kinds of hot sauces and not so many kinds of mustard. Not ’cause it’s hard to make interesting mustard – you can make interesting mustard. But people don’t because no one’s obsessed with it, and thus no one tells their friends.
The edge is a great place to be. Inside the box is too dark. Outside the box, there’s no leverage. But on the edge of the box, you can get things done!
If you’re passionate, be passionate enough to fail. Fail small, accept responsibility, repeat. The people who make change are the survivors of serial failure.
The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
Gifts are not favors. If you expect something in return, it’s not a gift.
Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
Catering to the passionate is exactly what you should do.
You gain converts by winning at something the existing provider didn’t think was so important.
The instinct to produce great work doesn’t require a fancy notebook.
It’s human nature to quit when it hurts. But it’s that reflex that creates scarcity.
Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
Habits are where our lives and careers and bodies are made.
If you want customers to hear about you, make something worth talking about.
The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
The goal is to be on the hook, not to let someone else do the scary parts.
What I mean by art is the human act of doing something that connects us to someone else.
If you hesitate to map out your future, to make a big plan or to set a goal, you’ve just gone ahead and mapped your future anyway.