Catering to the passionate is exactly what you should do.
You gain converts by winning at something the existing provider didn’t think was so important.
The instinct to produce great work doesn’t require a fancy notebook.
It’s human nature to quit when it hurts. But it’s that reflex that creates scarcity.
Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
Habits are where our lives and careers and bodies are made.
If you want customers to hear about you, make something worth talking about.
The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
The goal is to be on the hook, not to let someone else do the scary parts.
What I mean by art is the human act of doing something that connects us to someone else.
If you hesitate to map out your future, to make a big plan or to set a goal, you’ve just gone ahead and mapped your future anyway.
Risking the appearance of weakness takes strength. And the market knows it.
Great marketers don’t make stuff. They make meaning.
You can use social media to turn strangers into friends, friends into customers and customers into salespeople.
An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
Initiative is the privilege of picking yourself.
Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
The way you make something happen is to do something that a fool could screw up.
It’s possible that your next frontier isn’t to get more efficient, it’s to get more brave.
Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.