I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.
My job is to make the whole executive team good enough to be successors, so that’s what I try to do.
My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.
Recruiting is hard. It’s just finding the needles in the haystack. You can’t know enough in a one-hour interview.
You’ve heard of plug-and-play. This is plug, unplug and play. It’s so simple to use, it’s unbelievable.
I think we need editorial oversight now more than ever. Anything we can do to help newspapers find new ways of expression that will help them get paid, I am all for.
We have never worried about numbers. In the market place, Apple is trying to focus the spotlight on products, because products really make a differenceYou can’t con people in this business. The products speak for themselves.
Electronics was something I could always fall back on when I needed food on the table.
Focus does not mean saying yes, it means saying no.
I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay.
I know that living with me was not a bowl of cherries.
It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn’t require tremendous intellect. It was so clear.
The HD revolution is over, it happened. HD won. Everybody wants HD.
I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can’t do that. I’d rather quit.
The roots of Apple were to build computers for people, not for corporations. The world doesn’t need another Dell or Compaq.
In most cases, strengths and weaknesses are two sides of the same coin. A strength in one situation is a weakness in another, yet often the person can’t switch gears. It’s a very subtle thing to talk about strengths and weaknesses because almost always they’re the same thing.
The customer is the final inspector.
It’s not like Windows users don’t have any power. I think they are happy with Windows, and that’s an incredibly depressing thought.