Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
When you’re young, you look at television and think, there’s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that’s not true. The networks are in business to give people exactly what they want.
Everything is important- that success is in the details.
Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.
Don’t be trapped by dogma – which is living with the results of other people’s thinking.
We’re gambling on our vision, and we would rather do that than make “me too” products. Let some other companies do that. For us, it’s always the next dream.
The axis today is not liberal and conservative, the axis is constructive-destructive.
When you’re doing something for yourself, or your best friend or family, you’re not going to cheese out. If you don’t love something, you’re not going to go the extra mile, work the extra weekend, challenge the status quo as much.
To turn really interesting ideas and fledgling technologies into a company that can continue innovating for years, it requires a lot of disciplines.
For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
Let’s go invent tomorrow!
Start small, think big. Don’t worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. Put a ding in the universe.
I sat in a garage and invented the future.
I end up not buying a lot of things, because I find them ridiculous.
There are sneakers that cost more than an iPod.
The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.
If you want it, you can fly, you just have to trust yourself a lot.
Innovation is saying ‘no’ to 1,000 things.
Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.
I think the Macintosh was created by a group of people who felt that ah there wasn’t a strict vision between sort of science and art.