It’s better to be a pirate than to join the navy.
We hire people who want to make the best things in the world.
I’ve always wanted to own and control the primary technology in everything we do.
A-plus players like to work together and they don’t like it if you tolerate B work.
We’re just enthusiastic about what we do.
Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.
It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
I know from my own education that if I hadn’t encountered two or three individuals that spent extra time with me, I’m sure I would have been in jail.
Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
I’m sorry, it’s true. Having children really changes your view on these things. We’re born, we live for a brief instant, and we die. It’s been happening for a long time. Technology is not changing it much – if at all.
We have always been shameless about stealing great ideas.
I’m one of those people that think Thomas Edison and the light bulb changed the world more than Karl Marx ever did.
Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.
We all have a short period of time on this earth-We probably only have the opportunity to do a few things really great and do them well. None of us has any idea how long we’re going to be here nor do I, but my feeling is I’ve got to accomplish a lot of these things while I’m young.
Every once in a while, a revolutionary product comes along that changes everything.
Apple stores are intended not just to move boxes, but to enrich lives.
Our goal is to make the best devices in the world, not to be the biggest.
And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
I hate it when people call themselves ‘entrepreneurs’ when what they’re really trying to do is launch a startup and then sell of go public, so they can cash in and move on. They’re unwilling to do the work it takes to build a real company, which is the hardest work in business.