Good PR educates people; that’s all it is. You can’t con people in this business. The products speak for themselves.
I think right now it’s a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.
The engineering is long gone in most PC companies. In the consumer electronics companies, they don’t understand the software parts of it. And so you really can’t make the products that you can make at Apple anywhere else right now. Apple’s the only company that has everything under one roof.
Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don’t have to study physics to understand the laws of motion to drive a car. You don’t have to understand any of this stuff to use Macintosh.
I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!
Design is the fundamental soul of a man-made creation.
If a user is having a problem, it’s our problem.
Taking LSD was a profound experience, one of the most important things in my life.
I would trade all of my technology for an afternoon with Socrates.
I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.
Death is very likely the single best invention of life.
This is a very noisy world, so we have to be very clear what we want them to know about us.
It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.
I always thought of myself as a humanities person as a kid, but I liked electronics. Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that’s what I wanted to do.
In your life you only get to do so many things and right now we’ve chosen to do this, so let’s make it great.
The most important decisions you make are not the things you do, but the things you decide not to do.
We’re going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.
We’ve gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.
I’m very excited about having the Internet in my den.
We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn’t forced to be the systems integrator.