I hate the way people use PowerPoints instead of thinking.
To follow the path that others have laid before you is a reasonable course of action; therefore all progress is made by unreasonable men.
As Regis Mckenna once said, the best marketing is education.
The Japanese have hit the shores like dead fish. They’re just like dead fish washing up on the shores.
You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then you have to buy a new iPod at least once a year.
You can’t win on innovation unless you have a way to communicate it to customers.
The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
It wasn’t that Microsoft was so brilliant or clever in copying the Mac, it’s that the Mac was a sitting duck for 10 years. That’s Apple’s problem: Their differentiation evaporated.
The most corrosive piece of technology that I’ve ever seen is called television – but then, again, television, at its best, is magnificent.
It is hard to think that a $2 billion company with 4,300-plus people couldn’t compete with six people in blue jeans.
Stay hungry. Stay foolish. Do you know a good Steve Jobs quote? Let us know in the comments!
My philosophy is that everything starts with a great product.
Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.
You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to sell it.
Great art stretches the taste, it doesn’t follow tastes.
Life can be much broader once you discover one simple fact: Everything you call life was made up by people no smarter than you.
One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.
If Macintosh hadn’t been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.
If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.