I’ve got to tell you, the Internet is a place you go when you want to turn your brain on, and television is a place you go when you want to turn your brain off. I’m not at all convinced that the twain will meet.
Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
I buy everything from CostCo. It’s great; they’ve got everything I need.
The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient.
You’ve got to find what you love. And that is as true for your work as it is for your lovers.
The real art is knowing what to leave out, not what to put in.
That’s been one of my mantras – focus and simplicity. Simple can be harder than complex.
You know, my main reaction to this money thing is that it’s humorous, all the attention to it, because it’s hardly the most insightful or valuable thing that’s happened to me.
You can’t connect the dots looking forward; you can only connect them looking backwards.
The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you, and you don’t quite know how to get to it, but you know, sometimes intuitively, it’s within your grasp. And it’s worth putting in years of your life to make it come into existence.
Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.
Strategy is figuring out what not to do.
Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
Overnight success stories take a long time.
You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.
Simplicity is the ultimate sophistication – Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn’t make it less true.
The most precious resource we have is time.
Everybody in this country should learn how to program a computer, because it teaches you how to think.