A great product isn’t just a collection of features. It’s how it all works together.
Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
Siri has proven to us that people want to relate to the phone in a different way.
Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
I think two people with strong points of view can appreciate each other even more.
We make the best phone, we don’t make the most phones.
When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It’s an area of intense interest. I can’t say more than that.
The government should always be the one defending civil liberties.
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
I’ve always hated litigation, and I continue to hate it.
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
That brings us to iPad. We think the iPad is the poster-child of the post-PC world.
We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit’s outstripping the wildest of predictions.
We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
It’s the privilege of a lifetime for me to work with the most innovative people on Earth. Only Apple can deliver this kind of innovation in such a beautiful, integrated, and easy to use way. It’s what we love to do, it’s what we stand for.
Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?
No one should have a key that turns a billion locks. It shouldn’t exist.
We pave the sunlit path toward justice together, brick by brick. This is my brick.