My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
In the long arc of time, you are only relevant if customers love you.
Without encryption, you and I wouldn’t be able to do our banking online. We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
I’m not targeting government. I’m not saying hey, I’m closing it because I don’t want to give you any data. I’m saying that to protect out customers, we have to encrypt. And a side affect of that is, I don’t have the data.
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
Let your joy be in your journey, not in some distant goal.
Apple Stores Offer the Best Buying Experience and Customer Service On The Planet.
Apple Pay is forever changing the way we pay for things.
I am driven by great work and seeing people do incredible things and having a part in that.
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
Excellence has become a habit.
Apple is this great American company that could have only happened here.
To whom much is given, much is expected. I do believe this. It’s embedded in me.
You are more powerful than you think.
Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.