If you want me to do things only for ROI reasons, you should get out of this stock.
Today, we are pleased to announce the biggest advancement in iPhone.
Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
I just want to build great products.
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you, I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
What makes Siri cool is she has a personality.
Apple Watch is the most personal device we’ve ever created.
I love museums. But I don’t want to live in one.
Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
Nobody wants to buy sour milk.
An acorn would never brag about giving shade.
I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
It is possible to be aware of God at all times.
Never try to fix other people. God does not need to do a bank shot off your lips.
Certainly some things that are very good can sometimes be used in a bad way.