Creativity comes from knowledge. You must have knowledge of your own product or service, your competition, your target audience, your marketing area, the economy, current events, and the trends of the time. With this knowledge, you’ll have what it takes to develop a creative marketing program, and you’ll produce creative marketing materials.

— Jay Conrad Levinson

Jay Conrad Levinson Quotes

Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

— Jay Conrad Levinson

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product that delivers the promised benefits.

— Jay Conrad Levinson

Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.

— Jay Conrad Levinson
Financial Success Sales Motivational Small Business

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn’t work. Inexpensive marketing is the kind that works – regardless of cost.

— Jay Conrad Levinson

Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

— Jay Conrad Levinson

There is extraordinary chemistry that exists in long-term relationships.

— Jay Conrad Levinson

Your website is the window of your business. Keep it fresh, keep it exciting.

— Jay Conrad Levinson

Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.

— Jay Conrad Levinson

More than half your marketing time should be devoted to your existing customers.

— Jay Conrad Levinson

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.

— Jay Conrad Levinson

If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.

— Jay Conrad Levinson

Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.

— Jay Conrad Levinson

Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.

— Jay Conrad Levinson

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything – the product, the delivery, the marketing – around that benefit.

— Jay Conrad Levinson

If you can’t convert those people to paying customers, you’ll have failed at one of Internet marketing’s necessities – converting visitors to customers.

— Jay Conrad Levinson

1. The brain uses images to help the conscious mind understand.

— Jay Conrad Levinson

There are two great days in a person’s life – the day we were born and the day we discover why.” – William Barclay.

— Jay Conrad Levinson

The road to profitability is paved with credibility. Credibility is something you earn by how you market, where you market, how you treat people, how you act, and your overall level of professionalism. Away from the business arena, the term is street cred, and it’s the road to respect.

— Jay Conrad Levinson

Creativity comes from knowledge. You must have knowledge of your own product or service, your competition, your target audience, your marketing area, the economy, current events, and the trends of the time. With this knowledge, you’ll have what it takes to develop a creative marketing program, and you’ll produce creative marketing materials.

— Jay Conrad Levinson
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