Marketing must improve its relationship building and sales must get better at message building and delivery.
Bring the best of your Authentic Self to every opportunity.
Perhaps the most important marketing step any business can take is to discover a way to be different.
A thrilled customer is the most potent marketing asset your organization can leverage.
Create something people want to share.
Branding is the art of becoming knowable, likable and trustable.
The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.
Listening is the new prospecting.
Firms that draw commitment from customers and staff give them a way to sign up for something that can allow them to be their best self.
Develop a capacity for things like purpose, love, wonder, courage, and grace.
My definition of marketing is: “getting someone who has a need, to know, like, and trust you.
The only worthwhile idea is the one on which you take action.
LinkedIn is 277 percent more effective for lead generation than Facebook and Twitter combined.